Being the first ever music awards show held in the Roblox Metaverse, XX developed a distinctive voice and an immersive social experience to enhance excitement, build anticipation, and ensure easy access to Logitech’s annulal SongBreaker Awards. With notable attendees such as Lizzo, Gayle, Jaden Smith, Bretman Rock, Noah Beck, and others, XX leveraged the guests' native social platforms to thrill audiences with social stunts and compelling content.

At the end of the campaign we have over 110M impressions, 146K total engagements, and 2.7K mentions on social marking the first award show of it’s kind a massive success for Logitech.

AGENCY: XX ARTISTS